INNOAESTHETICS LAUNCHES THE NEW EPIGEN COVERAGE UVP 50+
GET A FLAWLESS SKIN WHILE PROTECTING IT FROM STRESS OXIDATION, UV RADIATION AND HEVL (BLUE LIGHT).
Get a Flawless Skin While Protecting It From Stress Oxidation, UV Radiation and HEVL (Blue Light).
The new version of EPIGEN Coverage UVP 50+ not only improves its formula for better skin protection but also takes the form of a cushion compact foundation, the foremost beauty technology that every makeup lover around the world adores.
Innoaesthetics R&D department is formed by a multidisciplinary team of professionals that are constantly working to develop new formulas and improve the existing ones adding the latest technologies. The scientific business development manager of Epigen Line, Maria Sala, has enhanced the protective and moisturizing properties of Epigen Coverage and has added the cushion technology for an easier application and a more homogeneous and dewy finish, in her own words: “Cushion compact is clearly the best technology for foundations in the market nowadays and I couldn’t wait longer to use it for our prime foundation”.
IMPROVED FORMULA FOR BETTER SKIN PROTECTION
Epigen Coverage UVP 50+ is a dual action foundation that not only conceals imperfections but also moisturizes the skin and acts as a protection shield from pollution, UV radiation and HEV light.
This new formula includes a stronger combination of broad-spectrum UV filters with SPF 50+ which also protect from HEVL (blue light) emitting from electronic devices as laptops, pc screens or smartphones.
Moreover, as all the products in Epigen line, the new Coverage includes a powerful epigenetic complex that modulates the expression of our genes to strengthen the skin barrier and stimulate the synthesis of proteins like collagen and elastin among others. These epigenetic ingredients help our skin to prevent oxidative stress and regulate its metabolism and moisture level, slowing down the skin aging process.
Besides all its skin health benefits, this light-weight foundation achieves all-day perfect coverage, providing a luminous and even skin tone with a natural finish.
NEW CUSHION TECHNOLOGY
Cushion compacts are not only trendy, they are a game-changing innovation in the cosmetic industry. The first cushion was invented by the R&D department of the Korean firm Amorepacific while trying to find a sunscreen more convenient to carry around and easier to reapply. They came up with this idea of a specially designed sponge that safely contains the liquid formula inside and created this new concept of makeup. The first cushion was a sunscreen and it was launched in 2008.
Despite cushion compact foundations are still young, they have evolved quite a lot from its beginnings and are getting more and more popular worldwide. Nowadays, many cosmetic firms have already incorporated this technology to their product portfolio.
Benefits of the Cushion Compact:
- Easy to carry around.
- Easy to apply.
- No wasting of product.
- No stickiness.
- Not shiny.
- Dewy finish.
The excellent formula of Epigen Coverage UVP50+ now combined with the cushion technology leads to this prime foundation that melts with your skin providing a radiant and natural look.
There are two shades available to match every different skin tone.